TAPSI is an intelligent ride-hailing platform designed to make urban travel more accessible, safer, and more affordable. The app is evolving into a broader service offering as a super app. To support this transition, the company will adopt a new visual identity aligned with its expanded goals.
SA/DA is leading the design consultancy for the new identity, working closely with TAPSI’s marketing and public relations teams, and following the updated brand essence and strategy developed in collaboration with Vahid Associates.