Amelon, founded in the early 2000s, has emerged as a leading producer in the field of sustainable tableware and packaging solutions. With a diverse catalogue of over 100 types of eco-friendly dishes, alongside biodegradable bags and bio-based disposable tablecloths, Amelon has earned its place as the largest manufacturer of these environmentally conscious products in the Middle East. At the heart of Amelon’s offerings lies innovation and sustainability, with their products crafted from a foundation of corn starch, marking a significant stride towards a greener and more eco-conscious future.
Amelon’s new brand visual identity and packaging design embodies an eco-conscious revolution. It begins with eco-friendly cutleries and biodegradable dishes, underscoring Amelon’s commitment to environmental responsibility. The minimalist canvas of white space allows for the infusion of vibrant green imagery and typography, serving as a visual testament to sustainability. Real photos of fresh green fruits and vegetables evoke authenticity and quality. Meanwhile, distinctive cuts and precise paper engineering enhance the unboxing experience, showcasing craftsmanship and ensuring every Amelon product is a delightful, eco-friendly surprise. This project unveils the journey of Amelon’s packaging design, harmonizing environmental values, brand elevation, and a tactile consumer experience.
The minimalist canvas of white space allows for the infusion of vibrant green imagery and typography, serving as a visual testament to sustainability.
