This private sports complex has a strong emphasis on tennis, designed and constructed at ground level with an additional three underground levels, located in the heart of the dry climate of southern Tehran. The club’s tennis courts adhere to the International Tennis Federation (ITF) standards, ensuring that it meets the expectations of a VIP sports facility. The club features seven tennis courts, both indoor and outdoor, along with a range of facilities including a fully-equipped gym, spa, Swimming pool, hiking route, a garden, café, organic restaurant, and even a conference hall for business events and numerous services designed to enhance the comfort and convenience of its members.
This project is a collaboration with Done & Associates.
At its core, the logo captures the dynamic motion of a tennis ball in play—represented by seven blue and green lines that symbolize both straight and curved trajectories.
The visual identity of Arsha Tennis Club is designed to reflect the energy, movement, and precision of the sport. At its core, the logo captures the dynamic motion of a tennis ball in play—represented by seven blue and green lines that symbolize both straight and curved trajectories. These lines, originating from both the right and left, depict the ball’s path as it hits the ground and arcs through the air, mirroring the game’s rhythm. The number seven is significant, representing the club’s seven tennis courts, while the overall arc-like structure of the lines forms an umbrella shape, signifying a unified space where tennis and other activities come together. The identity is extended through carefully crafted bilingual typography in Farsi and Latin, ensuring a seamless blend of cultures while maintaining a strong, modern visual presence across both print and digital assets.
This Signage & Wayfinding System project champions the simplicity of pictograms, distilling complex information into easily recognizable symbols. Inspired by Leonardo Da Vinci’s Vitruvian Man, we’ve incorporated a five-line human silhouette, adding a human touch that makes the signs approachable and relatable. The forms employed are playful and highly flexible, seamlessly adapting to diverse indoor and outdoor spaces, from tennis courts to swimming pools, conveying the dynamic and adaptable essence of the sports complex.
A detailed type-matching system ensures the consistency of text across the signage. In contrast, implementing a bilingual wayfinding system accommodates a diverse audience, offering clear navigation and communication for all.
The forms employed are not only playful but also highly flexible, seamlessly adapting to diverse indoor and outdoor spaces.
