Behrizan, established in the 1970s, has revolutionized the Iranian door handle industry. Their product range seamlessly combines elegant design, functionality, and affordability, encompassing door handles, entrance knobs, hinges, cabinets, and more. Each product reflects its creative expertise, utilizing materials like metal, stone, leather, plastic, and glass to craft state-of-the-art handles in various finishes and colors, setting industry benchmarks.
After twenty years of operation, Behrizan needed a refreshed visual identity that reflected a modern approach while addressing the market’s evolving needs. The new design preserves the legacy of the previous identity by maintaining the distinctive yellow and black color scheme, which had become deeply associated with the brand in customers’ minds. These signature colors, even adopted by many smaller competitors for their packaging, remain central to Behrizan’s updated identity. The minimalist typography, accented by two bars referencing the previous color palette, and the clean white background of the packaging in various sizes, create a modern yet authentic brand identity that stays true to Behrizan’s heritage.
The minimalist typography is accented by two bars referencing the previous color palette.
