Naminik Nahad Industrial Group, operating under the brand name “Cenan,” is a leading producer of industrial bread in Iran. Initially focused on producing bread using advanced fermentation processes, the company now produces a wide range of products without the use of baking soda. With an entirely automated and continuous process, Cenan uses whole grain and bran flour to create a variety of breads, including toast, buns, flatbread, and pastries.
The visual identity redesign began with the logo, maintaining the brand colors and the two squares. The bilingual typography was revamped, and all bread categories were redesigned for packaging. The main goal was to present a fresh, healthy, and entirely new look on the shelves.
The main goal was to present a fresh, healthy, and entirely new look on the shelves.
