Grandis operates in the fields of industry and agriculture, aiming to meet part of the domestic demand and export agricultural products. The company specializes in the production and drying of agricultural products, particularly garlic-based items such as powder and granules, as well as producing shallots and onions. Located in Hamadan province, an area known for its high-quality garlic, Grandis adds a variety of pickled and salted products to its portfolio. In total, the company produces 42 different products across five categories: garlic, shallots, onions, spices and seasonings, and pickles and salted products.
The integrated packaging identity of the Grandis brand is designed using the dominant color of cream and its gradiant, symbolizing garlic flowers, to convey a natural and authentic feel. Secondary colors for different products are carefully selected to give each product its own distinct identity while maintaining visual harmony across the entire packaging collection. The packaging, featuring paper covers and elastic bands on large jars of spices, condiments, pickles, and salted products, subtly conveys a sense of homeliness and reliability while also standing out on store shelves alongside competitors. The consistency in the design of labels and pouch packaging further enhances the cohesion and integrity of the brand’s identity.
Using the dominant color of cream and its gradiant, symbolizing garlic flowers, to convey a natural and authentic feel.
