Iranian cuisine, known for its use of fresh ingredients and unique spices, creates distinct and unparalleled flavors, making it one of the richest and most diverse culinary cultures in the world. Each region of Iran has its special dishes, reflecting the history, culture, and climate of the area. Among the most popular and delicious Iranian foods are kebabs and various stews such as Ghormeh Sabzi, Gheymeh, Fesenjan, and Zereshk Polo. The Iranian food brand Hani began its journey with a restaurant in southern Tehran, offering traditional dishes, and later expanded into producing ready-to-eat meals in packaging, becoming one of the market leaders in this sector. The standout feature of this brand is its ability to replicate the taste and flavor of homemade food.
The design of the visual identity and packaging collection for Hani food started with the creation of the brand logo. The logo was designed using the letter “H,” which, due to its unique shape, is one of the most attractive letters in typographic design. The use of two appetite-stimulating colors, red and yellow, emphasizes the brand’s identity. The gradual flow of these two colors in the logo continues in the typography of the food names on the packaging. The packaging design is wrapped around aluminum containers, making it highly noticeable on the shelves.
The use of two appetite-stimulating colors, red and yellow, emphasizes the brand’s identity.
