Nestled in Tehran’s downtown, Iranshahr Art Gallery is a dynamic hub of creativity. Evolving from “Art Lounge Projects,” it seamlessly merges contemporary art into life, curating diverse events. Beyond its physical space, the Gallery’s influence extends globally through initiatives like “Surface,” offering innovative artist residencies for public engagement. Iranshahr Gallery nurtures emerging talents and supports established artists, serving as a vibrant nucleus weaving art, community, and culture.
This project is a collaboration with Done & Associates.
Their new visual identity is carefully crafted through a dual typographic and imagery approach. A central element is a perspective door, signifying a visual journey within the cube, while also framing artwork when viewed head-on—resulting in a versatile logo. The typography features the English letter ‘I’ combined with the Farsi letter ‘Alef,’ creating a strong, memorable icon. This sturdy typography extends cohesively across posters, brochures, invitations, websites, and Gallery stationery, fostering a distinct, consistent visual language resonating through the gallery’s diverse touchpoints. The emblematic structure of the Iranshahr Gallery sets it apart, defining its unique visual identity and enhancing its differentiation from other galleries, influencing both print and digital communication tools.
The typographic aspect utilizes the letter ‘I’ in English alongside the Farsi letter ‘Alef’ to create a bold, memorable logo.
