Nilper Office Furniture, with over two decades of experience, is a leading brand in the furniture industry in Iran, initially starting with the production of office chairs. Expanding its scope, the brand has introduced a diverse range of products, including office, educational, home, and restaurant furniture, while also entering the home furniture market. Committed to meeting the evolving needs of the market, Nilper has strategically pursued sustainable growth and has now transformed into a major holding company operating in three sectors: office furniture, home furniture, and bags & luggage.
Nilper’s visual identity is based on a form that conveys a sense of stability and strength. This form is inspired by the first Latin letter of the brand, which is also used in the Latin typography, with the remaining letters designed in harmony with this form. The overall shape of the logo, which references the base of a simple chair or stool, is placed within a red circle, acting as a powerful and striking trademark symbol. The red color, with its strong impact in color psychology, enhances the brand’s sense of dynamism, energy, and trust. This visual identity has been implemented across all communication tools, including catalogs, brochures, chair labels, warranty cards, and stationery, ensuring brand consistency across all touchpoints.
The overall shape of the logo, which references the base of a simple chair or stool…
