Rojin Tak Company, located in the Kermanshah region, began its operations by leveraging the area’s abundant water resources and fertile, untouched lands. The diverse climate of Kermanshah Province — which includes cold, temperate, and tropical zones — allows for an extended tomato harvesting season. The company’s first products were tomato paste and peeled tomatoes. Tomato paste is essential in the food industry for its rich flavor, vibrant color, and versatility. It enhances sauces, soups, and stews with a deep umami taste while acting as a natural thickener and color booster, making it a staple in both industrial and home cooking. After a decade, Rojin expanded its product range, becoming one of the leading brands in the food industry.
The packaging design for Rojin tomato paste features a vibrant red for the paste and white for the whole peeled tomatoes, creating a positive-negative contrast that emphasizes the tomato spirit. The red color dominates, symbolizing the essence of tomatoes. In a rotated oval, the logo conveys energy and dynamism, with bilingual (Farsi and English) text, ensuring a strong brand presence on the shelves.
A vibrant red for the paste and white for the whole peeled tomatoes, creating a positive-negative contrast that emphasizes the tomato spirit.
