Over the past four decades, Somayeh has undergone a remarkable transformation since its establishment in 1980, originally specializing in producing lime juice and pasteurized Kashk (whey). Today, they offer a diverse range of products that grace consumers’ tables, including traditional Kashk, lime juice, pickles, brines, pomegranate paste, tomato paste, jams, Sekanjebin syrup, canned foods, sour grape juice, vinegar, and soup noodles.
This project is a collaboration with Done & Associates.
Somayeh’s packaging design is a captivating fusion of art and sophistication. Watercolor illustrations, meticulously crafted, adorn each label, capturing the essence of their natural products. The deliberate use of white space creates a sense of purity and elegance, allowing the illustrations to shine. Complemented by clean and opulent gold typography, the design strikes a balance between modernity and tradition. Distinctive label shapes ensure instant recognition on the shelf. This artistic approach extends to a beautiful range of products, presented in glass containers, reflecting Somayeh’s commitment to quality and sustainability. We explore how Somayeh’s packaging design transforms their products into sensory experiences, where nature and elegance coexist harmoniously.
Watercolour illustrations, meticulously crafted, adorn each label, capturing the essence of their natural products.
