In 1987, visionary entrepreneurs founded System Group, a leading IT corporation, to bridge the gap left by departing foreign IT companies. Their transformative vision aimed to reshape the industry by offering a range of solutions, including ERP solutions for large enterprises, cloud-based systems for midsize businesses, tailored solutions for small ventures, store management, public sector ERP, office automation, and cloud infrastructure. With 85,000 clients across various sectors and supported by a network of partners and collaborations, the company stands as a prominent player in the domestic IT landscape.
The visual mark for System Group’s Baham Annual Event—meaning “Together” in English—is based on the aggregation of red and grey circles. The red circles represent the company’s members and specialists, while the grey circles—varying in size—symbolize small, medium, and large clients. These circles move along the paths of three concentric rings, occasionally overlapping to signify interaction and collaboration. The circular form evokes a sense of gathering and togetherness. Thanks to its simple geometric structure, the mark offers flexibility, movement, and scalability, making it easily adaptable across a wide range of touch-points, from print to digital media.
Ultimately, the design embodies the spirit of togetherness—a celebration of unity, connection, and shared purpose.
These circles move along the paths of three concentric rings, occasionally overlapping to signify interaction and collaboration.
